Episode 4

SBP 004: What is brand, who owns it and how to measure it.

What is a five-letter word that can mean different things to different people in an organization? A term so controversial that carries a lot of ambiguity but at the same time drives so much value for a company, product, service or even individual. If you guessed brand, you are right!  In this episode of the Sleeping Barber Podcast, we discuss 'brand.' We attempt to define it while also discussing key topics like who owns it, what is it and how to measure it. We also reflect on our conversations with previous podcast guests, Mary Kyriakidi, Chris Walker and Roger Martin, to help articulate our thoughts. We hope you enjoy it!
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About the Podcast

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Sleeping Barber - A Marketing Podcast

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About your hosts

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Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.
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Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.