Episode 4
SBP 115 - The Barbers Brief: Glazed Donuts Anyone? April 3, 2025
Welcome to another episode of The Barber’s Brief!
Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.
Enjoy the show!
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
Timestamps:
00:00 - Introduction
01:04 - Transparency, Compliancy, and Adaptability: The Three Pillars of a Strong Data Practice
03:55 - VCs Wake Up To Vibe Marketing: AI Reshaping The $250 Billion Industry
08:14 - The Next Wave of Search: AI Mode, Deep Research, and Beyond
18:18 - Marketing Moment - Fragment Forward: Five Key Trends Shaping 2025
23:12 - Ad of the week: Fiverr - Nobody Cares a 1:20 Musical
25:35 - Coming up next week.
In The News Links:
Transparency, Compliancy, and Adaptability: The Three Pillars of a Strong Data Practice
Link: https://lbbonline.com/news/transparency-compliancy-and-adaptability-the-three-pillars-of-a-strong-data-practice
VCs Wake Up To Vibe Marketing: AI Reshaping The $250 Billion Industry
Link:https://www.forbes.com/sites/josipamajic/2025/03/24/vcs-wake-up-to-vibe-marketing-ai-reshaping-the-250-billion-industry/aos/
The Next Wave of Search: AI Mode, Deep Research, and Beyond
Link: https://searchengineland.com/search-ai-mode-deep-research-453744
CEO Study on Marketing & the CMO
https://www.forbes.com/sites/rogerdooley/2025/03/24/new-cmo-study-ceo-trust-rises-but-strategic-influence-drops/
The Marketing Moment:
Epitaph Group Unveils Thought-Provoking Stunt to Drive Change Within the Media Industry
Link: https://lbbonline.com/news/epitaph-group-unveils-thought-provoking-stunt-to-drive-change-within-the-media-industry
Ad Of The Week:
Oatly Creamers presents Fancy Parking Lot Coffee.
https://www.youtube.com/watch?v=HirRb7gD8ys&t=2s
