Episode 117

SBP 117: The Barber's Brief: Chasing the high? April 17, 2025

Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:28- Consumer Behaviour Insights from Amazon

04:33 - Digital Marketing and Incrementality Challenges

08:36 - NBA Viewership and Streaming Trends

12:56 - Liquid Death's Strategic Market Exit

17:16 - Peloton's Business Model Evolution

22:26 - Puma's Bold Campaign Launch

24:27 - Upcoming Episode Preview with Jaguar Land Rover CMO

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About the Podcast

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Sleeping Barber - A Marketing Podcast

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About your hosts

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Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.
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Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.