Episode 119

SBP 119: The Barber's Brief: Divesting Legacy Platforms? - May 1, 2025

Welcome to another episode of The Barber’s Brief!


Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!


Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠


Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠


Timestamps:

00:00 - Introduction

01:04 - Google Found Guilty of Illegal Ad Tech Monopoly

03:55 - Amount of Money Being Spent on Digital ad Spending for the Election

08:14 - ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations

12:12 - Video marketing spend up 20% last year as advertisers shift focus

18:18 - Marketing Moment - Should Meta Divest Instagram and WhatsApp?

23:12 - Ad of the week: Goodnights - Mission Dry

25:35 - Coming up next week.


In The News Links:

Google Found Guilty of Illegal Ad Tech Monopoly

Link: https://www.searchenginejournal.com/google-found-guilty-of-illegal-ad-tech-monopoly-in-court-ruling/544795/


Historic Amount of Money Being Spent on Digital ad Spending for the Election

Link: https://www.ctvnews.ca/kitchener/article/historic-amount-of-money-being-spent-on-digital-ad-spending-for-election-says-kitchener-ont-firm/


ChatGPT Enhances User Experience with Shopping, WhatsApp Integration, and Improved Citations

Link: https://www.searchenginejournal.com/chatgpt-adds-shopping-whatsapp-search-improved-citations/545525/


Video marketing spend up 20% last year as advertisers shift focus

Link: https://www.marketingweek.com/video-marketing-spend-advertisers-shift-focus/


The Marketing Moment:

Should Meta Divest Instagram and WhatsApp?

Author: Prof. dr. Koen Pauwels

Link: https://www.linkedin.com/pulse/should-meta-divest-instagram-whatsapp-prof-dr-koen-pauwels-kj07e/


Ad Of The Week:

Goodnights - Mission Dry

https://youtu.be/ucPDfeLmJEY?si=_HrJrW2Nzfh3JgGP




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About the Podcast

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Sleeping Barber - A Marketing Podcast

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About your hosts

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Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.
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Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.