Episode 121

SBP 121: The Barber's Brief: We're going to Cannes! May 15, 2025

In this episode of the Barber's Brief, hosts add a little twisst.

Vassilis and Marc discuss their upcoming Cannes Lions Festival of Creativity attendance. They explore the significance of the festival, its structure, and the various components that make it a premier event in the marketing and creativity space.

The hosts share their excitement about networking opportunities, notable speakers, and key themes such as AI and the creator economy.

They also touch on new award categories and their plans for media coverage during the festival.


Enjoy the show!

Timestamps

00:00 - Introduction

02:56 - Exploring the Festival's Structure and Events

05:58 - Key Themes and Topics of Interest

08:56 - Insights on the Creator Economy and AI

12:01 - Notable Speakers and Jury Members

15:00 - Navigating the Festival Experience

17:54 - Conclusion and Future Plans

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About the Podcast

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Sleeping Barber - A Marketing Podcast

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About your hosts

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Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.
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Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.