Episode 137

SBP 137: How AI Can Save Your Next Campaign. Post Pod Discussion.

Join hosts Vassilis and Marc as they dive into the transformative power of AI in market research. They welcome Steve Phillips, Chief Innovation officer from Zappi to discuss creative effectiveness and consumer-centric approaches and how platforms like Zappi are reshaping the industry by enhancing data analysis, accelerating decision-making, and balancing creativity with data-driven insights.

Enjoy the show!

Our Guest:

Steve Phillips, Founder, Chair and Chief Innovation Officer at Zappi

https://www.linkedin.com/in/steve-phillips-2121ab/


Follow Our Updates⁠⁠

LinkedIn: https://www.linkedin.com/company/sleeping-barber/

https://www.sleepingbarber.ca

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/


Timestamps:

00:00 - Introduction and Episode Overview

02:15 - AI's Impact on Market Research

05:30 - Discussion on Synthetic Data

10:00 - Agility in Marketing through Rapid Testing

15:45 - Balancing Creativity and Data in Advertising




Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for Sleeping Barber - A Marketing Podcast
Sleeping Barber - A Marketing Podcast

Listen for free

About your hosts

Profile picture for Marc Binkley

Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.
Profile picture for Vassilis Douros

Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.