SBP 145: The PostPod - The Attention Economy Playbook.

In this conversation, Marc Binkley and Vassilis Douros reflect on their conversation with Ben Allison, exploring various aspects of media planning and marketing strategies. They focus on the importance of understanding the media diet pyramid, navigating the attention economy, and integrating organic social media into marketing efforts. They discuss the challenges posed by tech debt and the need for cohesive planning, especially as Q4 approaches.

Enjoy the show:

Our Guest:

Ben Allison - EVP Media @ VaynerMedia

https://www.linkedin.com/in/benjamin-allison-7331a646/

https://vaynermedia.com/

Follow Our Updates⁠⁠

LinkedIn: https://www.linkedin.com/company/sleeping-barber/

https://www.sleepingbarber.ca

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/

Takeaways:

• The media diet pyramid helps visualize media channels.
• Walled gardens are essential for audience reach.
• Retail media and linear streaming should be integrated.
• Attention economy requires a principled media approach.
• Search is more about shelf space than direct advertising.
• SEO remains a complex and opaque field.
• Organic social can provide insights into audience attention.
• Marketing teams must collaborate for cohesive strategies.
• Tech debt can drain marketing budgets.
• Understanding attention versus impressions is crucial.

Chapters:

00:00 - Introduction to the Post Pod

02:39 - Media Diet Pyramid and Its Implications

05:21 - Navigating the Attention Economy

07:56 - The Role of Search and SEO

10:13 - Organic Social and Marketing Integration

12:38 - Tech Debt and Marketing Challenges