Episode 132

SBP 132: Beyond Cannes: Post Pod Discussion.

In this post-pod, Marc Binkley and Vassilis Douros reflect on their conversation with David and their collective experiences at Cannes. They discuss the evolving landscape of marketing, the tension between data-driven strategies and the fast-paced media environment, and the importance of long-term campaigns. They explore the role of AI in marketing and the significance of creative strategies, while also highlighting the evolution of the Cannes festival into a global marketing ecosystem.

We hope you enjoy this show!

Follow our updates here: ⁠⁠

https://www.linkedin.com/company/sleeping-barber/⁠⁠

https://www.sleepingbarber.ca

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Chapters

00:00 - Post-Cannes Reflections

01:38 - The Tension Between Data and Media

04:52 - Long-Term Campaign Strategies

09:12 - Redefining Campaigns

10:33 - The Hum and the Beats of Marketing

12:21 - The Power of AI in Marketing

14:55 - The Evolution of Cannes Festival

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About the Podcast

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Sleeping Barber - A Marketing Podcast

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About your hosts

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Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.
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Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.