Episode 100

SPB 100: The Barber's Brief - Celebrating Our 100th Episode

This is a special episode of the Barber's Brief, where Marc and Vassilis celebrate their 100th episode of the Sleeping Barber Podcast, while still diving into the latest marketing and business news. A small twist to the marketing moment, where they spotlight the Podcast, its origin, vision and direction moving forward.

Enjoy the show!


Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠


Timestamps:

00:00 - Introduction

03:32 - US Black Friday Results

06:34 - Jaguar's Bold Rebranding

10:36 - Critique of Jaguar's Marketing Strategy

20:20 - DOJ Recommendations for Google. Sell Chrome!

27:24 - Marketing Moment: Our Podcast


In The News Links:

US Black Friday Spending In store & online rose by 3.4%

https://www.reuters.com/business/retail-consumer/black-friday-data-shows-us-shoppers-spent-108-bln-online-2024-11-30/


Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car.

Link: https://www.businessinsider.com/jaguar-releases-concept-car-after-controversial-rebranding-campaign-woke-2024-12


Advertising Malpractice at Jaguar - Roger Martin

https://rogermartin.medium.com/strategy-branding-30fcb644ecc8


DOJ: Google must sell Chrome to end monopoly

Link: https://techcrunch.com/2024/11/20/doj-google-must-sell-chrome-to-end-monopoly/


About the Podcast

Show artwork for Sleeping Barber - A Marketing Podcast
Sleeping Barber - A Marketing Podcast

About your hosts

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Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.
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Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.