SPB 102: The Barber's Brief: Navigating the 2025 Marketing Trends

Welcome to Another Episode of Our Barber’s Brief.

In our final episode of the year, Vassilis and Marc discuss the key insights from the Cantor 2025 Trends Report, focusing on sustainability, inclusion, population growth challenges, the evolution of retail media networks, and the importance of innovation.

They emphasize the need for authenticity in sustainability efforts, the business advantages of inclusivity, and the potential of retail media networks to leverage first-party data for targeted marketing. The conversation highlights the necessity for brands to adapt and innovate in a changing market landscape.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps

00:00 - Introduction to 2025 Trends Report

01:24 - Sustainability in Marketing

04:39 - The Inclusion Imperative

09:19 - Population Growth Challenges

17:17 - Retail Media Networks Evolution

25:43 - Stretching the Limits of Innovation

Link to report: https://www.kantar.com/campaigns/marketing-trends