SBP 004: What is brand, who owns it and how to measure it.

Published on: 31st March, 2022

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Episode 3

SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin

Published on: 17th March, 2022

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Episode 2

SBP 002: Demand Generation and Lead Generation for B2B, Chris Walker

Published on: 18th February, 2022

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Episode 1

SBP 001: Kantar's Work on Brand Equity with Mary Kyriakidi

Published on: 13th February, 2022

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Episode 0 trailer

Sleeping Barber - A Marketing Podcast (Trailer)

Published on: 11th February, 2022

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About the Podcast

Sleeping Barber - A Marketing Podcast

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About your hosts

Marc Binkley

Marc is passionate about driving and evolving the global brand strategy for clients, digital capabilities, setting up KPIs to align with business objectives and reporting on overall marketing effectiveness.

Vassilis Douros

Vassilis actively seeks out innovation by combining his digital passions and competitive background. While he spends most of his time creating and adopting new digital strategies, he enjoys understanding Martech and how it is paramount in our ability to identify opportunities and scale for businesses.